Recognized fashion brand with undiminished ambitions
Aryton is one of the most exclusive clothing brands in Poland, whose history dates back more than 25 years. Thanks to modern projects and the highest quality of materials, the brand has gained recognition among the most demanding clients. Aryton collections, year-on-year gain approval of women. They have 28 boutiques throughout the country, what confirms their development. It's all thanks to the consistently implemented strategy and marketing activities conducted through different channels of communication. The company places particular emphasis on the systematic optimization and efficiency improvement of the website and online store. For this reason, to the group of our customers, with a fashionable step came this known and popular Polish brand.
The aim of the project was to improve the usability and effectiveness of the online store and introduce improvements related to the procurement process. E-shop need to meet the requirements of the owners and also a clients. For this reason, re-design and implementation of e-commerce on a new PrestaShop 1.6 platform was preceded by a detailed UI/UX analysis. We performed an audit, carried by cognitive walkthrough and heuristic analysis of the e-shop. Thanks to the comprehensive UX research, we recognized not only the errors on individual subpages, but also the difficulties in accomplishing task - for example - in finnishing transaction. As part of the ux audit, we developed heat&click maps and made in-depth data analysis.