Recognized fashion brand with undiminished ambitions

Aryton is one of the most exclusive clothing brands in Poland, whose history dates back more than 25 years. Thanks to modern projects and the highest quality of materials, the brand has gained recognition among the most demanding clients. Aryton collections, year-on-year gain approval of women. They have 28 boutiques throughout the country, what confirms their development. It's all thanks to the consistently implemented strategy and marketing activities conducted through different channels of communication. The company places particular emphasis on the systematic optimization and efficiency improvement of the website and online store. For this reason, to the group of our customers, with a fashionable step came this known and popular Polish brand.

prestashop fashion brand ecommerce implementation
patrizia aryton online store with advanced modules prestashop

Usability first!

The aim of the project was to improve the usability and effectiveness of the online store and introduce improvements related to the procurement process. E-shop need to meet the requirements of the owners and also a clients. For this reason, re-design and implementation of e-commerce on a new PrestaShop 1.6 platform was preceded by a detailed UI/UX analysis. We performed an audit, carried by cognitive walkthrough and heuristic analysis of the e-shop. Thanks to the comprehensive UX research, we recognized not only the errors on individual subpages, but also the difficulties in accomplishing task - for example - in finnishing transaction. As part of the ux audit, we developed heat&click maps and made in-depth data analysis.

efficient online store implementation patrizia aryton

Aim - transparency, convenience and easy way to virtual cash

Thanks to good recognition of the key mistakes on the website, we set the hypothesis to be verified during the analysis of the user movements in the online store. This resulted in deep changes in the information architecture and layout of the website. Examining the registration form, the size of images, the ability to quickly preview the product, use the clipboard, and checkout, we have improved the shop by adding new features and correcting old. We eliminated the errors, giving service intuitive and easy-to-use character.

Presentation of products

Thanks to extended filters included in the list of products, clients are able to quickly narrow down their search to the most interesting clothing. Selection can be made due to the size, color, fabric and destiny. Product photos can be viewed from the perspective of the product itself or how it looks on the body. Product card contains a set of information which can expect by clients in their purchase decision proces. In addition to the classic images of products, on the card are available colors, sizes and a detailed description of the material composition. You can also get tips about care and product availability in each store location. Thanks to this operation online shop supports the sale in boutiques and lets you try on clothes before its final purchase - whether using on-line or off-line.

effective ecommerce agency patrizia aryton implementation
stable online store agency ecommerce

Product description

Product card contains a set of information which can expect by clients in their purchase decision proces. In addition to the classic images of products, on the card are available colors, sizes and a detailed description of the material composition. You can also get tips about care and product availability in each store location. Thanks to this operation online shop supports the sale in boutiques and lets you try on clothes before its final purchase - whether using on-line or off-line.

ecommerce patrizia aryton prestashop modules

Dedicated module "tailored sewing"

Ecommerce is equipped with a dedicated module. Thanks to that, the customer can modify the clothes according to their taste. See online

Our work in three words

Fashionable dimension of

effectiveness