For the love of the water. For the love of an effective e-commerce.
Big Berkey distributes filters for the love of clean water. We conducted our UX audit of their online store based on Magento platform, for the love of useful and effective e-commerce. Working for clients who take their business seriously and stand guarantee for the proposed products, is a common pleasure experienced onlye by professionals. Despite a certain position of one of the three best suppliers of New Millenium Concept filters in the United States, Big Berkey will not stop to grow. That's why we commissioned to perform an audit of their e-commerce.
Methods and tools.
The basis of accession to work were remote workshop with the client, so that we could know the specifics of the product, the business environment, objectives and expectations connected with the refreshed e-store. All this information allowed us to create a key customers persona, as well as in-depth analysis of the competitive companies, including strengths and weaknesses of the Big Berkey. Usability audit was carried out using heuristic and expert analysis. After preparing the hypotheses of possible solutions for improving conversion of the online store, we used the analytical tools by which we checked e-commerce Big Berkey in the natural environment of its clients.