ByLight - luminous e-commerce design
At first there was...light. ByLight is an online store offering accessories for the lighting of living spaces as well as shops and dining establishments. This is not a regular e-shop. To find out, you need to see their products and their e-commerce.
In the e-shop you will find designer light bulbs, lighting cables, unique hanging lamps, floor and desk lamps and stylized finishes of the lighting installation. Starting work we knew that in addition to functionality, an important aspect of implementation would be the highest design of ByLight e-commerce.
We shed light on beauty and functionality
Our collaboration with ByLight began with an UX audit of the previous Website and a e-shop based on PrestaShop. The carried out analysis and research showed a number of significant shortcomings in the design of the e-shop, which primarily reflected on its usability and effectiveness. The result of the audit was not only e-commerce re-design, but also transfer to a new version of PrestaShop based on the developed solutions and provided graphics materials. Our goal was to create an online store that would match the character of the brand and its products. E-shop had to be original, aesthetic and warm. Only thanks to that we were able to meet the image of ByLight and the unconventional nature of its design products.