ByLight - luminous e-commerce design

At first there was...light. ByLight is an online store offering accessories for the lighting of living spaces as well as shops and dining establishments. This is not a regular e-shop. To find out, you need to see their products and their e-commerce.

In the e-shop you will find designer light bulbs, lighting cables, unique hanging lamps, floor and desk lamps and stylized finishes of the lighting installation. Starting work we knew that in addition to functionality, an important aspect of implementation would be the highest design of ByLight e-commerce.

logo of the e-shop with lighting accessories
ByLight online store bulbs and lamps

We shed light on beauty and functionality

Our collaboration with ByLight began with an UX audit of the previous Website and a e-shop based on PrestaShop. The carried out analysis and research showed a number of significant shortcomings in the design of the e-shop, which primarily reflected on its usability and effectiveness. The result of the audit was not only e-commerce re-design, but also transfer to a new version of PrestaShop based on the developed solutions and provided graphics materials. Our goal was to create an online store that would match the character of the brand and its products. E-shop had to be original, aesthetic and warm. Only thanks to that we were able to meet the image of ByLight and the unconventional nature of its design products.

mainpage of the online store with interior finishing

Full usability and efficiency.

The purpose of the utility's audit of the previous ByLight online store was to find problems with the use of the site, check its compliance with standards, and propose changes to the interface which would improve the online store. The audit was just the beginning of the major changes which the brand has survived. As it turned out, the best solution was to implement a project of new e-store on PrestaShop, what our e-commerce agency did.

Friendly online store for a friendly, homely atmosphere

In the new version of the e-store is worth noting:
- Non-standard product tile display on the home page,
- Extensive categories
- Choosing a power of light bulb from a thumbnail perspective
- An extensive e-commerce information section, where you will find information about current developments, inspirations, and lighting tips.

Navigation on the ByLight e-shop is transparent and the information architecture has an intuitive and comfortable character. Soon there will be a dedicated lamp wizard that which will help customers to order the perfect product.

categories prestashop ecommerce implementation

...and bright became

Work for customers from the interior design industry is pleasant but demanding. You need to know the market and needs/expectations of customers so you can go to designing part and implement a fully functional and effective e-commerce. The project started with UX research and competition/data analysis. Then we went into the design and implementation phase of the store with unique functionalities and efficient interface elements. See online

Our work in three words

Design, functionality, beauty