The new online store as a consequence of dynamic development
In 2015, Rodlew - leader of trends in the production of tombstone accessories, merged with QMD, creating a new company - Rodlew QMD. The company maintains a leading position in the market of tombstone accessories, offering a wide variety of products and modern design. Continuous development forced the company to create a new e-shop, supplemented with additional features, capabilities and dedicated modules.
Research and analyze the usefulness of e-commerce
Requirements gathering workshops, carried out with the client, cleared up goals and expectations connected with the new e-shop. We also met the characteristics of this challenging industry and characteristics of customers. The next step was an in-depth analysis of the usefulness of the old version of the online store using the UsabilityTools (click tracking, mouse tracking, visitor recording). At the end we have prepared an analysis of the competition and defined the strengths and weaknesses of the company.